There are many ways of celebrating the holiday season. Children sing carols. Families plan holiday travels. Friends reunite over dinners. And companies make merry with year-end parties.

As for homegrown Filipino oil company Phoenix Petroleum, however, the company made a more meaningful way to celebrate Christmas with an Unstoppable Season of Giving Back by focusing on corporate social responsibility (CSR) initiatives to spread more cheer to more people.

Instead of the usual corporate Christmas party with all the pomp and circumstance, the company opted for a humbler approach through a virtual celebration featuring a competition of giving back activities held weeks prior. Video documentation of each group’s initiative was shown during the program, detailing how they worked together to help others.

“The annual company party showcased the spirit of giving and sharing across the organization, with employees from different business units joining the unique contest by helping their chosen beneficiaries. It provided a platform for all employees nationwide to contribute their time and efforts in creating a positive impact on different communities while promoting the company’s values,” said Phoenix president Henry Fadullon. “This is probably the most unique and selfless Christmas party that I’ve ever been a part of.”

Five brands under the Phoenix family were represented by the groups, which were composed of employees nationwide. These included Phoenix Fuels, Phoenix SUPER LPG, Phoenix Asphalt, FamilyMart, and LIMITLESS. Each team was tasked to implement a CSR project, preferably something that also highlights the value of the brand they were assigned with, and document that whole experience on video.

The contest was judged by personalities from private and non-government organizations with extensive backgrounds in CSR-related programs. These include Developing the Youth with Environmentally Sustainable Advocacies to Build and Empower Lives (DYESABEL) Inc. Co-founder Amiel Lopez, AIESEC PH Country Director Fatima Malate, and PNX UDENNA Insurance Brokers President Ernie Ortonio.

The judges’ criteria revolved around audio and visual quality, members’ involvement, storytelling, originality, and the two biggest factors, brand relevance and social impact on their beneficiaries.

The Asphalt Team won the Group category, with its beneficiary. They used the brand’s very own Cold Patch Asphalt Mix to improve the organization’s pavement structure, so PWDs, especially those in wheelchairs, will have smooth transport from one place to another within the area. They also aided the organization’s ongoing and upcoming programs with additional financial assistance.

Followed by the winner was the LPG Team that captured the first runner-up spot with its chosen beneficiary, St. Rita Orphanage, Inc. They organized and hosted a simple, yet homelike Christmas party for kids with their home-cooked dishes that were using Phoenix SUPER LPG tanks.

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This story originally appeared on BusinessMirror.