Donald Lim: Let’s take advantage of this great pause

Sep 21, 2020

"The pandemic spared no one, including Udenna Corp. To keep afloat, the company that deals with petroleum, food, infrastructure, education, telecom among others needed to beef up its operations by making permanent changes." - Donald Lim

Some say it was the year of the COVID-19 pandemic. Some believe it was a cursed Year of the Rat, bringing about damage and ruin to the lives of people. But for me, 2020 was a year of the great pause. A time to reflect on the past many years of many successes and failures, rise and fall, and celebration and learning.

The pandemic hit all of us, and hard. Businesses had to make massive adjustments to their operations, restructuring their resources and organization to ensure they stay afloat, and trying to keep in touch with their customers who were ordered to stay at home. After adjusting to the initial shock of the quarantine, people started to adjust and become productive in their homes, embarking into home cooking and selling, and honing their Zoom skills with countless virtual meetings, patiently praying and waiting for everything to go back to normal. 

But as the pandemic dragged on, people started to adjust to domestic life, but businesses took a hit, forcing a big segment of our micro and small enterprises (and even large ones) to downsize or close down for the time being.

Udenna had its own share of challenges, as overnight, we saw people stay at home during the quarantine. Less people driving meant less visits to our Phoenix gas stations. Mall closures meant our Conti’s and Wendy’s had to stop offering their dine-in experience. Enderun had challenges continuing its education offerings, and our Supercat and Starlite Ferry lines had to stop sailing. DITO Telecom construction of towers also had to slow down, and our infrastructure developments in Clark Global City also had to make major adjustments in its development.